What exactly is Track Time Alerts?

It’s how your drivers and instructors get the schedule, and every change to it, on their phones. You build the event on your laptop: run groups, sessions, instructor pairings. Each driver gets their own schedule in the app, an alert before each of their sessions, and every message you send.

I built it because I wanted to focus on my line, not the clock, and a lot of event chairs have shaped it since. The result is fewer missed sessions, fewer “when are we on?” questions, and drivers who notice the difference.

What makes you different?

I’m an HPDE driver, not an event software company. I built Track Time Alerts to fix what I lived through at the track: a schedule that moved, a PA nobody could hear, a paper copy that got soaked or blew away, and a lot of clock math.

It’s priced per event day, with no fees for how many messages you send or how many drivers you have. And it puts the current schedule and every change on each driver’s phone, so nobody’s wandering the paddock asking when their group is up.

We ask drivers to leave their phones alone so they focus on driving. Does this fit?

Yes. On track, the focus is driving, and nothing in Track Time Alerts changes that.

Off track is different. Between sessions, almost every driver has a phone in hand, checking lap times, watching video or looking at the radar. Track Time Alerts uses that time. Session alerts go out before a group’s session, while those drivers are still in the paddock, so they’re ready when their group is called. Your announcements land the same way.

You keep your rules for the car. We just make the phone in the paddock useful to you.

Is there an app for organizers?

Yes. Track Time Alerts Admin, for iPhone and Android, free with your organizer account. Build the schedule in the web portal, then run the day from your phone: the live board, announcements and urgent alerts to any run group, direct messages to one driver, your driver list, and a log of everything that’s gone out.

It’s for organizers only; drivers use the Track Time Alerts app. You’ll find the download link in the admin portal (“Get the Admin app”) and in your organizer emails.

What's Event Glovebox?

An add-on that does two things. First, it puts every document for your event in one place for every driver: track maps, tech forms, garage assignments, supps, waivers, classroom material. Only drivers enrolled in your event can open them. Upload a new version and it replaces the old one, so nobody’s working from last week’s supp.

Second, it lets you attach an image or a document to any broadcast: a photo of the communication cable someone left at the grid, a PDF of exercises for the instructors, the grid placement for the next group. Take the photo right from the Admin app.

It’s $9.99 per event. Add it at checkout or any time after.

What about drivers who don't sign up?

Most will, because it’s done for you: every driver on your roster gets a welcome email with how to sign in, and anyone who hasn’t finished gets a reminder. At a club’s first event with Track Time Alerts, 80–85% of drivers are typically signed in and using the app before the event. Another 5–10% sign up at check-in, usually when a friend shows them, and by the end of the event fewer than 5% haven’t. That’s a first event, before anyone’s used it. For the ones who still arrive without an account, the registration desk can resend the email or show a QR code of that driver’s own sign-up link. They scan it with their phone and set a password right there.

It’s built by drivers, for drivers: simple, self-service, and it won’t turn your volunteers into tech support.

Who can see our drivers' information?

Only your organization. All data is secured, and driver information is available only to your club’s admins. You can restrict it further with permission levels for each admin. Instructors see their own students, and students see their own instructor.

Nothing leaves your event unless a driver chooses to share it. In the mobile app, a driver can share their own schedule for your event with family, friends or their pit crew through a private link, and they pick how much of their profile is on it. It’s the same thing drivers have always done with a printed schedule or a forwarded email, except the link stays current. Sharing is off until a driver turns it on, and you can turn sharing off for any event.

Can we still print schedules?

Yes, and Track Time Alerts does it for you. Print the full event schedule or export it to Excel or PDF, and every driver can print their own. It’s free, print as many as you like. Just know a printout is out of date the moment a session moves. The schedule on every phone isn’t.

How do I get started?

Go to Organizer sign-in and sign up. It’s free and needs no credit card. Create your organization, invite anyone who helps you run events, then click Create Event: import your roster, build the schedule and publish it. Want a hand with the first one? I’ll set it up with you: Talk to Andy.

Can I see it before we commit to an event?

Yes. Email me your next event’s schedule and I’ll build it in Track Time Alerts, so you can see your own event on your own phone. No sign-up needed.

A PDF, a spreadsheet or a photo of the whiteboard is fine: See your event first.

What if something goes wrong on event day?

Call me. I’m Andy, and I answer on event day: 315.921.2797 or andy@tracktimealerts.com. The schedule is saved on every driver’s phone, so it’s still there if the cell signal drops. And if your club likes a backup, print a copy for the trailer; just remember the one on the phones is the current one (Track Time Alerts prints it for you). Running at Watkins Glen or nearby? I may be able to come to your drivers meeting and stay for the first morning.

How can I contact you?

Email or call me directly: andy@tracktimealerts.com, 315.921.2797. You can also reach us at support@tracktimealerts.com. We aim to respond within one business day, and on event day, right away.

What's your pricing model?

Track Time Alerts uses a simple, transparent pricing model. The cost is $49 per event day, regardless of event size or complexity. For a 100-driver event, that’s under 50¢ per driver per day. Whether your event runs for one day or multiple days, the pricing stays the same — just $49 per day.

Each event day includes full access to the scheduling tools, the ability to export and print schedules in Excel, and unlimited participants, instructors, and student/instructor pairings. It also includes unlimited notifications for scheduled sessions and real-time, ad-hoc updates sent to drivers and instructors — including by run group.

No tiers, no message limits, and no surprise fees. Optional add-ons like Event Glovebox are listed separately at checkout. See the Pricing page for full details.

Taking it to your board? One-page overview (PDF)

Will this help our drivers come back?

I won’t promise that, and nobody honestly can. What it does is take the missed sessions and the “when are we on?” out of the day, and send a thank-you with your next date before drivers leave the paddock. A day like that is a big part of why people sign up again.

What's it like to work with you?

You’ll be working with me, Andy. I’ll set up your first event with you, tell you straight if something doesn’t fit how you run your day, and pick up the phone on event day. A lot of what’s in Track Time Alerts started with a chair telling me what they needed, so if something’s missing, tell me.