Born in the Paddock

Run your first event free Talk to Andy
Andy with his Porsche GT4 at Watkins Glen
Andy Prior, founder of Track Time Alerts, with his GT4 at Watkins Glen.

I am not a professional racer. I am an HPDE fanatic. I drive a Porsche GT4, and I live for track days.

But I kept running into the same problem, and it started with me. I spent almost as much time staring at a paper schedule and doing clock math as I did driving: what time is it now, when's my group up, how long until I need to be in the car? Like almost every driver out there, I hated it with a passion.

And it wasn't just me. I kept seeing great events where getting the word out was the hardest part. Paper schedules that got wet in the rain or blew away in the wind. Drivers missing sessions because the schedule changed. PA systems nobody can hear. You know how it goes.

I built Track Time Alerts because I wanted to focus on my line, not on the clock.

I work with software for a living, and the last thing I wanted on a track day was bad software. So I built this by drivers, with drivers and for drivers. I wrote it, but it's built out of hundreds of hours of listening to event chairs, drivers, instructors and passionate club racers. I've never chaired an event, and I don't plan to. I built this instead, with a lot of help from the chairs who do. They've shown me what the morning of an event looks like from their side of the registration table.

For Organizers, this tool is about sanity. For Drivers, it is about experience. When the schedule is clear and the notifications are timely, the day runs calmer for everyone, and a good day is the one drivers want to come back to.

My Mission

  • Make the printed schedule a backup, not a lifeline.
  • Fewer "When are we on?" questions.
  • Know what's happening when it's happening.

The Beta Test Moment

The biggest win wasn't the schedule — it was watching drivers stop checking their watches. Before TTA, half my day was spent staring at my watch, terrified I'd miss the drivers' meeting or my grid time.

During our first beta test, the paddock vibe changed. People were relaxed — chatting, looking at cars, actually enjoying the event. We didn't just save time; we took the worry out of the day.

Talk to me

Running an event and wondering if this fits? I'm Andy, and I'm happy to talk it through. Email me at andy@tracktimealerts.com or call 315.921.2797. Everything else, from the FAQs to event-day help, is on the support page.

See How It Works